Candies be Love? 

Promoting the First Hand-Made Candy in the Country: Made in Candy

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Made in Candy is the first candy kitchen and hand-made candies in the Philippines. Its open kitchen resembles a miniature candy factory. Candy Artisans sculpt contemporary handmade candies using methods to craft pictures and messages at the center of each candy. Candy- making is performed in front of the customers waiting to try a warm and freshly made piece. 

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OBJECTIVES

 -To provide an advertising campaign for the company to increase their sales, boost their popularity   and to make Made in Candy’s product on top of the consumers list in terms of confectioneries.

-To increase the target market’s awareness about the product

-To inform the public about Made in Candy as the first hand-made candy in the country.

 

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